15+ years allround design experience as foundation and a hunger for innovation
I am looking for opportunities at future forward companies where I could apply my passion for craftsmanship and AI and help drive creative transformation.
Experience
2025 - 2026
Nomads
AI Design Director
2025
WE Fashion
AI Marketing Specialist
​
2023 - 2025
Boomerang Agency / Publicis Groupe
From Studio Lead to AI & Design Director
2022 - 2023
C2B / LevelUp Group
Art Director
2010 - 2022
Boomerang Agency / Publicis Groupe
From Design Intern to Senior Designer
2010 - 2026
Various Clients
Freelance
​
2008 - 2010
Boomerang Create
Frequent winner crowdsourcing pitches
​
Education
2024
Publicis Le Studio
Leadership & Management Course
2009 - 2010
Gerrit Rietveld Academie
Fine Arts & Design
2006 - 2009
Amsterdamse Hogeschool voor de Kunsten
Docent Visual Arts & Culture
Academic achievement scholarship
Subjects: Professional Didactics, Drawing, Fashion design, 3D (ceramics, metalworking, woodworking), Art History, New Media
2001 - 2004
Potchefstroom Gimnasium
Highschool graduated with Honours
Top Ten academic ranking
International university admission & scholarships
Subjects: Afrikaans, English, Mathematics, Biology, Art, Latin
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In recent years I grew beyond hands-on design, being an AI ambassador while building and leading a design team.
Experience
2008 - 2010
Boomerang Create
Frequent winner crowdsourcing pitches
​
2010 - 2022
Boomerang Agency / Publicis Groupe
From Design Intern to Senior Designer
​
2022 - 2023
C2B / LevelUp Group
Art Director
2023 - 2025
Boomerang Agency / Publicis Groupe
From Studio Lead to AI & Design Director
​
2010 - 2025
Various Clients
Freelance
​
Education & Courses
2001 - 2004
Potchefstroom Gimnasium
Highschool graduated with Honours
Top Ten academic ranking
International university admission & scholarships
Subjects: Afrikaans, English, Mathematics, Biology, Art, Latin
​
2006 - 2009
Amsterdamse Hogeschool voor de Kunsten
Docent Visual Arts & Culture
Academic achievement scholarship
Subjects: Professional Didactics, Drawing, Fashion design, 3D (ceramics, metalworking, woodworking), Art History, New Media
2024
Publicis Le Studio
Leadership & Management Course
​
​
​
Education & Courses
2001 - 2004
Potchefstroom Gimnasium
Highschool graduated with Honours
Top Ten academic ranking
International university admission & scholarships
Subjects: Afrikaans, English, Mathematics, Biology, Art, Latin
​
2006 - 2009
Amsterdamse Hogeschool voor de Kunsten
Docent Visual Arts & Culture
Academic achievement scholarship
Subjects: Professional Didactics, Drawing, Fashion design, 3D (ceramics, metalworking, woodworking), Art History, New Media
2024
Publicis Le Studio
Leadership & Management Course
​
​
​
Experience
2008 - 2010
Boomerang Create
Frequent winner crowdsourcing pitches
​
2010 - 2022
Boomerang Agency / Publicis Groupe
From Design Intern to Senior Designer
​
2022 - 2023
C2B / LevelUp Group
Art Director
2023 - 2025
Boomerang Agency / Publicis Groupe
From Studio Lead to AI & Design Director
​
2010 - 2025
Various Clients
Freelance
​
Soft skills & Tools
Leadership & Team Management
Team management
Leading workshops
Recruitment
Quality control
​
Communication & Collaboration
Presentation (internal & external)
Leading workshops
Innovation & Strategy
Innovation implementation
​
AI tools
MidJourney
OpenAI Dall-E
OpenAI Sora (early access tester)
OpenAI ChatGPT
LumaAI Dream Machine (early access tester)
Pika (early access tester)
KlingAI
Runway
Magnific
Topaz Gigapixel
Topaz Video AI
ImmersityAI
Adobe FireFly
​
Adobe Creative Cloud
Photoshop
Illustrator
InDesign
After Effects
Media Encoder
Premiere
Adobe Express
​
Presentation
Keynote
Google Slides
Powerpoint
​
OS
macOS
Windows
​
Offline
Drawing
Painting
Print press
Renovation
Woodworking
​
​
​
Skills
Leadership & Team Management
Team management
Leading workshops
Recruitment
​
Communication & Collaboration
Presentation (internal & external)
Leading workshops
Innovation & Strategy
Innovation implementation
​
AI tools
MidJourney
OpenAI Dall-E
OpenAI Sora (early access tester)
OpenAI ChatGPT
LumaAI Dream Machine (early access tester)
Pika (early access tester)
KlingAI
Runway
Magnific
Topaz Gigapixel
Topaz Video AI
ImmersityAI
Adobe FireFly
​
Adobe Creative Cloud
Photoshop
Illustrator
InDesign
After Effects
Media Encoder
Premiere
Adobe Express
​
Presentation
Keynote
Google Slides
Powerpoint
​
OS
iOS
Windows
​
Offline
Drawing
Painting
Print press
Renovation
Woodworking
​
​
​
BRANDS I WORKED WITH