15+ years allround design experience as foundation and a hunger for innovation
I am looking for opportunities at future forward companies where I could apply my passion for craftsmanship and AI and help drive creative transformation.
Experience
2025 - 2026
Nomads
AI Design Director
2025
WE Fashion
AI Marketing Specialist
2023 - 2025
Boomerang Agency / Publicis Groupe
From Studio Lead to AI & Design Director
2022 - 2023
C2B / LevelUp Group
Art Director
2010 - 2022
Boomerang Agency / Publicis Groupe
From Design Intern to Senior Designer
2010 - 2026
Various Clients
Freelance
2008 - 2010
Boomerang Create
Frequent winner crowdsourcing pitches
Education
2024
Publicis Le Studio
Leadership & Management Course
2009 - 2010
Gerrit Rietveld Academie
Fine Arts & Design
2006 - 2009
Amsterdamse Hogeschool voor de Kunsten
Docent Visual Arts & Culture
Academic achievement scholarship
Subjects: Professional Didactics, Drawing, Fashion design, 3D (ceramics, metalworking, woodworking), Art History, New Media
2001 - 2004
Potchefstroom Gimnasium
Highschool graduated with Honours
Top Ten academic ranking
International university admission & scholarships
Subjects: Afrikaans, English, Mathematics, Biology, Art, Latin
In recent years I grew beyond hands-on design, being an AI ambassador while building and leading a design team.
Experience
2008 - 2010
Boomerang Create
Frequent winner crowdsourcing pitches
2010 - 2022
Boomerang Agency / Publicis Groupe
From Design Intern to Senior Designer
2022 - 2023
C2B / LevelUp Group
Art Director
2023 - 2025
Boomerang Agency / Publicis Groupe
From Studio Lead to AI & Design Director
2010 - 2025
Various Clients
Freelance
Education & Courses
2001 - 2004
Potchefstroom Gimnasium
Highschool graduated with Honours
Top Ten academic ranking
International university admission & scholarships
Subjects: Afrikaans, English, Mathematics, Biology, Art, Latin
2006 - 2009
Amsterdamse Hogeschool voor de Kunsten
Docent Visual Arts & Culture
Academic achievement scholarship
Subjects: Professional Didactics, Drawing, Fashion design, 3D (ceramics, metalworking, woodworking), Art History, New Media
2024
Publicis Le Studio
Leadership & Management Course
Education & Courses
2001 - 2004
Potchefstroom Gimnasium
Highschool graduated with Honours
Top Ten academic ranking
International university admission & scholarships
Subjects: Afrikaans, English, Mathematics, Biology, Art, Latin
2006 - 2009
Amsterdamse Hogeschool voor de Kunsten
Docent Visual Arts & Culture
Academic achievement scholarship
Subjects: Professional Didactics, Drawing, Fashion design, 3D (ceramics, metalworking, woodworking), Art History, New Media
2024
Publicis Le Studio
Leadership & Management Course
Experience
2008 - 2010
Boomerang Create
Frequent winner crowdsourcing pitches
2010 - 2022
Boomerang Agency / Publicis Groupe
From Design Intern to Senior Designer
2022 - 2023
C2B / LevelUp Group
Art Director
2023 - 2025
Boomerang Agency / Publicis Groupe
From Studio Lead to AI & Design Director
2010 - 2025
Various Clients
Freelance
Soft skills & Tools
Leadership & Team Management
Team management
Leading workshops
Recruitment
Quality control
Communication & Collaboration
Presentation (internal & external)
Leading workshops
Innovation & Strategy
Innovation implementation
AI tools
MidJourney
OpenAI Dall-E
OpenAI Sora (early access tester)
OpenAI ChatGPT
LumaAI Dream Machine (early access tester)
Pika (early access tester)
KlingAI
Runway
Magnific
Topaz Gigapixel
Topaz Video AI
ImmersityAI
Adobe FireFly
Adobe Creative Cloud
Photoshop
Illustrator
InDesign
After Effects
Media Encoder
Premiere
Adobe Express
Presentation
Keynote
Google Slides
Powerpoint
OS
macOS
Windows
Offline
Drawing
Painting
Print press
Renovation
Woodworking
Skills
Leadership & Team Management
Team management
Leading workshops
Recruitment
Communication & Collaboration
Presentation (internal & external)
Leading workshops
Innovation & Strategy
Innovation implementation
AI tools
MidJourney
OpenAI Dall-E
OpenAI Sora (early access tester)
OpenAI ChatGPT
LumaAI Dream Machine (early access tester)
Pika (early access tester)
KlingAI
Runway
Magnific
Topaz Gigapixel
Topaz Video AI
ImmersityAI
Adobe FireFly
Adobe Creative Cloud
Photoshop
Illustrator
InDesign
After Effects
Media Encoder
Premiere
Adobe Express
Presentation
Keynote
Google Slides
Powerpoint
OS
iOS
Windows
Offline
Drawing
Painting
Print press
Renovation
Woodworking
BRANDS I WORKED WITH